This was the last academic day, which was kind of a relief because we had been on the go since we arrived in Israel even though the trip has been very interesting so far. We went to a venture capital firm in Herzeliya, this town is known as the silicon valley of Israel. The meeting was in a very nice building and we could tell that there was a lot of money in this area.
Here we had presentations from two entrepreneurs about their start-ups. The first person that presented, Noam Band, explained two of his software-based start-ups. The first company was a personalized banner advertisement company, and the second was a program that his team put together to monitor problems when implementing enterprise software. The idea and implementation for both companies was very impressive and I asked him a lot of questions. A great thing about the Israelis is that they have no problem answering plenty of questions, they actually seem to enjoy it.
The next presenter was Amir Milo, another software start-up guy. I enjoyed this story especially because they did not raise any money for this company, also known as bootstrapping. He made some interesting points about market segmentation and business models. I really learned a lot from these presentations.
Then we went to the last academic part of the trip, a class on technology and entrepreneurship at Tel Aviv University. Here we heard from Ed Mlovsky who talked about the start-up scene in Israel and how it began. He actually played a pretty big role in the development of the start-up ecosystem in Israel. Then we had another presentation from Bruce about tech and entrepreneurship.